How To Add A Link To Instagram Story

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How To Add Links To Instagram Stories

Instagram is a popular social media platform that allows users to share photos and videos with their followers. One feature that many users may not be aware of is the ability to add links to their Instagram Stories. Adding a link to your Story can be a great way to promote a website, blog, or product. In this article, we will discuss how to add a link to your Instagram Story and increase engagement with your audience.

Why Add a Link to Instagram Story?

Adding a link to your Instagram Story can provide several benefits. Firstly, it allows you to drive traffic to a specific website or landing page. This can be especially useful for businesses or influencers looking to promote a product or service. Additionally, adding a link can make your Instagram Story more interactive and engaging for your followers.

Step 1: Create a Story

The first step to adding a link to your Instagram Story is to create a Story. Open the Instagram app on your mobile device and tap the camera icon in the top left corner of your screen. Take a photo or video, or choose one from your camera roll. Once you have selected or taken a photo or video, tap the sticker icon at the top of the screen.

Step 2: Add the Link

After tapping the sticker icon, you will see a variety of options. Scroll through the options and look for the “Link” sticker. Tap on the “Link” sticker and a new screen will appear prompting you to enter a URL. Type or paste the desired URL into the field and tap “Done” or the checkmark icon to confirm.

Step 3: Customize the Link

Once you have added the link to your Story, you can customize how it appears to your followers. You can resize and reposition the link sticker by pinching and dragging it on your screen. You can also change the text color or add a background color to the link sticker by tapping on it and selecting the desired options.

Step 4: Publish Your Story

After customizing the link sticker, you are ready to publish your Story. Tap the “Your Story” button at the bottom of the screen to share your Story with your followers. Your followers will now be able to see the link sticker on your Story and swipe up to visit the linked website or landing page.


1. Can I add a link to my Instagram Story if I don’t have a certain number of followers?

Yes, the ability to add a link to your Instagram Story is available to all users, regardless of the number of followers. However, if you have a verified account or a certain number of followers, you may have access to additional features such as the swipe-up link.

2. Can I track the performance of the links in my Instagram Story?

Yes, if you have a business or creator account on Instagram, you can access insights and analytics that allow you to track the performance of the links in your Instagram Story. This can include metrics such as the number of clicks, impressions, and engagement rates.

3. Can I add multiple links to my Instagram Story?

Currently, Instagram only allows users to add one link per Story. However, you can update the link in your Story as often as you like, allowing you to promote different websites or landing pages over time.

4. Can I add a link to an external website in my Instagram Story?

Yes, you can add a link to an external website in your Instagram Story. This can be useful for promoting your own website, a blog post, an online store, or any other external content you want to direct your followers to.

5. Can I add a link to someone else’s Instagram Story?

No, you can only add a link to your own Instagram Story. However, if you are mentioned or tagged in someone else’s Story, you can share that Story to your own followers and add a link to it.

Adding a link to your Instagram Story can be a powerful tool for driving traffic and engaging with your audience. By following the simple steps outlined in this article, you can easily add a link to your Story and start reaping the benefits. So why wait? Start adding links to your Instagram Stories today and watch your engagement soar!

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