How To Share A Link On Instagram Story

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New Instagram Features for Your 2019 Marketing Campaigns

How to Share a Link on Instagram Story

Instagram Story is a popular feature on the Instagram platform that allows users to share photos, videos, and other content that disappears after 24 hours. While you can easily share a link in a regular Instagram post, sharing a link on an Instagram Story requires a few extra steps. In this article, we will guide you on how to share a link on Instagram Story.

Step 1: Create a Story

To share a link on your Instagram Story, you first need to create a Story. Open the Instagram app on your mobile device and tap on the camera icon in the top left corner or swipe right from your feed to access the camera. Take a photo or record a video for your Story.

Step 2: Tap on the Link Icon

After capturing or selecting a photo or video for your Story, tap on the link icon at the top of the screen. This icon looks like a chain link. If you don’t see the link icon, it means you don’t have access to this feature yet. Instagram is gradually rolling it out to all users.

Step 3: Enter the Link

Once you tap on the link icon, a new window will appear where you can enter the link you want to share. Type or paste the link into the provided field. Make sure to enter the full URL, including the “https://” or “http://” prefix. Then, tap on the “Done” button.

Step 4: Customize the Link

After entering the link, you have the option to customize the link’s appearance. You can choose from different call-to-action buttons, such as “Learn More,” “Shop Now,” or “Swipe Up.” Select the button that best suits your content. You can also change the background color of the link by tapping on the color palette icon.

Step 5: Share Your Story

Once you have customized the link, tap on the “Done” button. Your Story will now show the link preview at the bottom of the screen. You can further customize your Story by adding stickers, text, or drawings. When you’re satisfied with your Story, tap on the “Your Story” button to share it with your followers.

Step 6: Encourage Swipe Up

When sharing a link on your Instagram Story, it’s important to encourage your followers to swipe up to access the link. You can add text or stickers to your Story, asking your followers to swipe up for more information or to visit the link. This will increase the chances of your followers engaging with the link.

Step 7: Track Link Clicks

After sharing a link on your Instagram Story, you might be curious to know how many people have clicked on the link. Instagram provides insights for business accounts, allowing you to track link clicks and other engagement metrics. To access these insights, swipe up on your Story and tap on the link icon at the bottom of the screen.

Frequently Asked Questions

  • Can I share a link on my Instagram Story without the link icon?

    No, the link icon is necessary to share a clickable link on your Instagram Story. Make sure you have access to this feature by updating your Instagram app to the latest version.

  • Can I share multiple links on my Instagram Story?

    No, currently, Instagram only allows users to share one link per Story. If you need to share multiple links, you can utilize link shortening services or create a landing page with multiple links.

  • Can I share a link on my Instagram Story if I have a personal account?

    As of now, the ability to share links on Instagram Stories is primarily available to business accounts or accounts with a certain number of followers. If you have a personal account, you may not have access to this feature.

  • Can I schedule Instagram Stories with links?

    While Instagram does not have a built-in feature to schedule Stories with links, you can use third-party social media management tools that offer this functionality. These tools allow you to plan and schedule your Stories ahead of time, including adding links.

  • How long does the link stay active on my Instagram Story?

    The link on your Instagram Story will remain active for 24 hours, just like any other Story content. After 24 hours, the link will no longer be clickable, but the Story will still be visible to your followers.

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